Google continues to rule - Navtej Kohli

If you wish to get the latest flutter in the IT industry, Navtej Kohli IT blog is your place to be.

Google once again continues its predominance in the search engine industry. Below, Navtej Kohli brings the entire report.


According to researcher ComScore Google increased its share of US
Internet search traffic drawing 61.6 per cent of all queries in April
compared with 59.8 per cent in March.


On the other hand, Yahoo and Microsoft saw their queries and market share drop in April.


While Yahoo fielded 20.4 per cent of searches, down from 21.3 per cent,
Microsoft's share came down to 9.1 per cent from 9.4 per cent.


With this lead in Internet search traffic, Google can charge more for advertisements displayed next to query results.


Google's ad fees per search were as much as 70 per cent higher than
Yahoo's at the end of last year. Yahoo and Microsoft combined share of
the Internet search market has fallen below 30 per cent.


This raises questions about whether Microsoft's failed attempt to acquire Yahoo for $33 per share would have been worth it.


Obviously ComScore data shows the utter failures of both Microsoft and
Yahoo to beat Google in search. And these figures put Google in the
limelight as it is committed to remain dominant in the search market
and thereby increase revenue and profits.

This entry was posted by Navtej Kohli on Sunday, May 25. 2008 at 22:04. The author does not allow comments to this entry

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