After YouTube its Aol - Navtej Kohli
AOL to launch video portal in India soon - After Youtube, next in waiting is the Indian Version Of AOL video portal.
Navtej Kohli IT blog brings the current update:
Time Warner Inc's AOL Internet division will launch versions of its
video service in Canada, India and Taiwan on Thursday as part of an
aggressive global expansion.
By autumn, it will also introduce versions of its video portal, AOL
Video, in the UK, France and Germany, AOL Video senior vice president
Fred McIntyre said in an interview.
The expansion is part of Time Warner's plans to refashion AOL as a
free, advertising-dependent website, as well as to transform itself
into a one-stop shop for advertising services for other companies.
"If you look at usage patterns on online video, it is the first global
broadband user behavior," McIntyre said. "It happened everywhere in the
world at the same time."
International availability of online videos from the US has been held
up by copyright licenses, which are negotiated on a regional basis,
Internet executives said this week at the Reuters Global Media and
Telecoms Summit.
But AOL said it has sealed deals with local programming partners for its regional sites.
The availability of shows from US programming partners, such as Hulu, a
joint venture of News Corp and General Electric's NBC Universal, or CBS
Corp, is unclear and varies depending on partners
The foundation of the services is built around AOL's video search
technology, Truveo, which has indexed, or searched and sorted related
information on than 170 million videos in 16 countries including
Russia, Hong Kong, Germany and France.
"What users are interested in, and what the biggest problems are,
usually is about not being able to find what they're looking for,"
McIntyre said.
unched in the US in December, will also be introduced in other parts of Europe and South America this year.
Despite its sluggish online advertising growth over the last few
quarters, AOL.com has been riding a high, attracting record numbers of
visitors, according to comScore Media Metrix.
Unique visitors to AOL's programming sites rose 12 per cent to 55.4 million in April, its seventh consecutive month of growth.
Courtesy: Reuters
