YouTube now in India - Navtej Kohli

Navtej Kohli IT blog brings yet another good news for Indian masses.
World's hot favorite online video community launched its Indian edition
in addition to 19 other country specific sites that it already has.


YouTube, the world's most popular online video community that allows
people to discover, watch and share originally created content has
launched its local Indian site (www.youtube.co.in).


The website allows users to create and share videos, discover the most
popular and relevant videos in India, connect with other Indian and
global users. Eventually, YouTube India will be highlighting and
featuring the content and functionality most desired by the Indian
users.


"We are very excited to bring a local version of YouTube to India
considering the passion of users here for music and entertainment."
said Steve Chen, CTO and co-founder of YouTube. "For a culture that is
steeped both in video and in storytelling, and where everyone has a
voice - YouTube India will not only offer Indian users more relevant
content but also provide a platform to share India's unique and diverse
culture and lifestyle with the largest online video community in the
world."


"YouTube allows anyone with a simple web camera or even a cell phone to
create content, connect, and converse with each other through the
medium of video," said Sakina Arsiwala, International manager, YouTube.
"It provides a powerful way for people to express themselves. From a
home video to a magic show to classroom lectures or working
professionals connecting with their families in another city, YouTube
is about communication and not just entertainment," she added.


With local features such as promoted videos, featured videos, and
homepage promotions, localized user interface and help center, user
support and community features (such as video ratings, sharing and
content flagging), YouTube India will make it even easier for the
Indian YouTube community to search and view videos from India.
Additionally, content uploaded by users in India will show up as "top
favorites" and "recommended content" on the local YouTube site. The
localized site also aims to facilitate connections among the large
Indian NRI community.


In India, YouTube has already partenered with many big banners like
Eros Entertainment, Rajshri Films, IIFA, Ministry of Tourism, IIT
Delhi, NDTV, UTV, Zoom TV, India TV and Krishcricket, and will continue
to work with a range of partners, across a range of genres, to bring
Indian content to more people in new ways.

This entry was posted by Navtej Kohli on Wednesday, May 7. 2008 at 21:50. The author does not allow comments to this entry

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