Yahoo! Launched Web Analytics

Thursday, October 16. 2008

Navtej kohli
had said before that now Yahoo working hard to get its previous
position in search engine and Internet Marketing. Yet there are many
rivals are in the market which had affected yahoo market position very
badly. For making dominancy over the market and be in the news Yahoo
introducing new feature and tools to the user.

While the Search engine giant Google had already packed up many feature
and tools Yahoo also makes its policies to provide more feature.
Launching of Yahoo analytics is a major milestone to make advertiser ,
merchant and the webmaster to analysis more about product related
searches and other things. With the Yahoo analytics now website owner
to know more about visitor like where and how they come from , spends
time and visions no which converted into customer . Enabling user to
know more about which be best perform to divert traffic like ads,
campaigns, keywords or other referrals. Making user to analysis more
about website performance while content, pages and products are
concerns then he knows in real what be visitors and customer good or
even bad experience to take your website and how can attract more and
more visitors to converts into customer .Its be best tool for from
senior executives and marketing professionals, to advertising teams,
content developers and individual site owners.
Yahoo! Web Analytics has many feature into its which makes its different from others specially from Google Analytics


1) The Value of Real-time Data: Other web
analytics provide statically data after 24-48 hours but Yahoo index
tool will provide real time data to analysis with in 1 minute and
reflects changes immediately . User now able to

• See how new ad campaigns are performing in order to quickly make changes and optimize your budget

• Identify usability issues if top performing pages suddenly see a dip in key performance metrics, or new pages under-perform

• Quickly assess performance of new website content or products to maximize your yield

2) The Power of Raw Data:
Before that available tool containing only aggregate data can make user
only to make pre structured report. But with the help of Yahoo
Analytics now user can get non-aggregated raw form which be able to
give answer of various question and generate new customizes reports
Yahoo! Web Analytics is not a simple aggregated data reporting tool, it
is a powerful data analysis tool.

3) Ease-of-Use and Flexibility:
Now user can able to get data easily like drag and drop features for
making quick report , ad hoc scenarios for answering more question
which may be profitable.

Yahoo! Web Analytics is easy to implement. For instance, once you have
added our JavaScript code to your web pages, you can create new funnels
or change how products or actions are referenced in your reporting
through the user interface rather than with cumbersome changes to the
tracking code.

Yahoo officials told that it will available to use near about end of
2008 or even start of 2009 to customers, partners, developers and
advertisers in stages. Currently it be available only for those
customer who host host e-commerce sites with Yahoo!, as well as to
advertisers who work with Yahoo! Custom Solutions and Yahoo! Buzz
Marketing. Existing customer of Merchant Solutions Standard or
Professional, or a Y! Store merchant automatically get access this new
feature. Yahoo soon provide its analytics solution to small business
and also planed to provide its to developer community .

Basically Yahoo web analytics is just a upgraded service of index tool which now will be provided by Yahoo .
Navtej Kohli
welcoming healthy completion in the search engine marketing. Last year
Yahoo officials announced downfall in the Yahoo business then many
offered came to Yahoo . But Yahoo made its mind to again gain the power
over the market with new incumbent products which able to gain and
attract customer across the world. The tie up between Google and Yahoo
for sponsored listing was a great steps towards global understanding .
But this step definitely gain the access of the existing customer and
will attract more and more customer to buy or sale their products
across the world .
Yahoo! Web Analytics

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